| HiteVision's Channel Conflict Management |
| 作者姓名：Chenxi Li; Jing Chen; Hanlin Wen; Cheng Xing; |
| 商品類型：Case (Field) | 商品編號：W25511 |
| 出版日期：2022/02/28 | 內容長度：8 頁 |
In 2015, HiteVision Tech Co. Ltd., a leading Chinese enterprise in the research and development and manufacturing of interactive educational flat-panel displays (IFPDs), faced a developmental bottleneck. The general manager of the commercial product department turned his attention from the educational to the commercial IFPD market. In early 2018, during the process of entering the commercial IFPD market, the company encountered a series of channel .....more
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| HiteVision's Channel Conflict Management - Teaching Note |
| 作者姓名：Chenxi Li, Jing Chen, Hanlin Wen, Cheng Xing |
| | 商品編號：W25512 |
| 出版日期：2022/02/28 | 內容長度：13 頁 |
Teaching note for product W25511.
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